Union HRD Minister launches ‘Vittiya Saksharata Abhiyan’ to use the network of Centrally-run educational institutions for propagating the benefits of digital mode of payment in wake of the government’s demonstration move. It was launched by Union HRD minister Prakash Javadekar in New Delhi.It is campaign by Higher Educational institutions for digital economy. VISAKA aims to create awareness among people about digital economy and cashless modes of transactions. It was launched on line with Prime Minister’s appeal to youth in ‘Mann Ki Baat’ for creating awareness for making India digital and cashless economy. Under it, young students and faculty members will be roped to encourage and motivate people to use a digitally enabled cashless economic system for transfer of fund.

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