Apple opened its first Southeast Asia store in Singapore on 27 May, 2017. It was drawing hundreds of excited fans to the swanky two stores site in the city’s up market shopping district. Located on the affluent Orchard Road, the new shop easily distinguished by its iconic glass facade is expected to be one of the most popular Apple stores in the World according to US tech giant. Merchandise such as the iPhone and Mac book were strategically placed on display across the spacious first floor, while the upper level acted as a classroom for customers to participate in hands on sessions.