The Gujarat Cooperative Milk Marketing Federation (GCMMF), which manages brand AMUL, has been awarded as the best FMCG in the food sector at the 5th International Advertising Associations (IAA) Leadership Awards in Mumbai. Amul is Indias largest food brand with the annual brand turnover of Rs 38,000 crore. It is a cooperative milk federation of 3.6 million milk producers of Gujarat.