Dubai witnessed 15% growth in tourist arrivals from India in 2017, hosting 2.1 million visitors, retaining top spot as the source market. It also became the first country to cross the 2 million mark in a single year, according to the latest data published by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). The growth is mainly due to the success of Dubai Tourism’s ongoing collaboration with Bollywood superstar Shah Rukh Khan in the ‘BeMyGuest’ campaign.