The World Sparrow Day was observed across the World on 20 March 2017. The day was created with an aim to raise awareness about the house sparrow and then other common birds to urban environments. The first World Sparrow Day was celebrated in 2010 across the World. World Sparrow Day is an international initiative of the Nature Forever Society of India in Collaboration with several national international Organisations including the ECO-Sys Action Foundation (France).