The Ministry of Women and Child Development is undertaking an online campaign #IamThatWoman. The main aim seeks to highlight the various aspects of women standing ‘by’ and ‘for’ women. Ministry of WCD has urged people to shun stereotypes associated with women harming other women. Twitter and Facebook users have been encouraged to tag and share stories of women helping women with a photograph and post online with the hashtag #IamThatWoman. A woman manager can easily empathize with her female juniors and help her climb the ladder of success.