Patanjali Teams Up with FB, Google for Digital Push
August 4th, 2017
Patanjali Ayurved Ltd., the herbal products manufacturer founded by yoga guru Baba Ramdev collaborates with Google and Facebook, Patanjali is for the first time investing in advertisements tailored for online audiences. By June, views for Patanjali on YouTube climbed to 15 crore from 30 lakh, according to the official. Searches for Patanjali products on Google have gone up 11 times in the past four years and three-fold over the past three years. The live interactions, promotional campaigns, and reducing the 30-second ad duration to six seconds for the Facebook audience paid off for the company as it received more than 80 per cent favourable response from the youths in Karnataka, Odisha, and Punjab.