President Ram Nath Kovind launched the nation-wide ‘Swachhata Hi Seva’ (Cleanliness is Service) campaign. The fortnight long campaign will conclude on Gandhi Jayanti on October 2, 2017. The campaign is an initiative under Swachch Bharat Mission and it was launched from Ishwari Ganj village, Kanpur. He administered nation-wide Swachhta Hi Seva pledge initiating parallel action in all the two lakh 50 thousand plus Gram Panchayats and cities in India. It is being coordinated by the Ministry of Drinking water and sanitation and will focus on mass mobilisation and reinforce ‘jan andolan’ for sanitation to contribute to Mahatma Gandhi’s dream of a clean India.

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