World breastfeeding week 2017 is being celebrated from 1st to 7th August 2017 with the theme “Sustaining Breastfeeding Together”. It was first celebrated in 1992 by World Alliance for Breastfeeding World Breastfeeding Week Action (WABA) and is now observed in over 120 countries by United Nations Children’s Fund (UNICEF), World Health Organization (WHO) and their partners including individuals, organizations, and governments.