Kpop Demon Hunters Dolls
Kpop demon hunters dolls are the new wave of K‑pop merch that blend idol-style fashion with a supernatural twist, and they are finally rolling out properly through 2026.
After the Netflix film “KPop Demon Hunters” exploded with more than 480–500 million views in the second half of 2025, toy makers moved fast to turn Rumi, Mira, and Zoey into collectible fashion dolls, play sets, and even singing figures that perform the hit track “Golden.”
Mattel is leading the main doll line, while brands like American Girl, Polly Pocket, UNO, and even Nerf are layering in game-style and mini-figure experiences so fans can play out concerts and demon battles instead of just displaying them on a shelf.
For anyone wondering about timing: as of Wednesday, January 28, 2026, at 8:01 PM PST, the core fashion dolls and some collectibles have already seen sold‑out preorders, with more stock and new versions scheduled to hit major retailers through summer and fall 2026.
That means this is not just a niche fandom item anymore; it is a cross‑generational franchise moment, where kids, teens, and older K‑pop fans are all trying to grab the same characters before the next wave lands.
Rumi
Rumi is the standout “frontwoman” of the Kpop demon hunters dolls line, designed as the confident leader who switches from stage center to frontline exorcist without losing the glitter.
In doll form, Rumi usually appears in her “Golden” performance outfit, with detailed accessories that echo the film’s choreography, lightstick moments, and the way she commands the camera in Seoul’s neon streets.
Some versions are singing dolls that can actually play the Billboard No. 1 hit “Golden,” turning a bedroom shelf into a tiny comeback stage every time the button is pressed.
Recent lines also connect Rumi to broader play ecosystems: Polly Pocket sets include ramen‑cup miniatures and city-scene compacts where a mini Rumi can flip from rehearsal mode to demon-hunting sequences, while American Girl is preparing a premium interpretation of Rumi at a higher collector price point.
Parents and collectors are already reporting fast sell‑outs of Rumi‑focused boxes during November 2025 preorders, suggesting that restocks in 2026 will likely disappear quickly unless retailers significantly increase allocations.
Mira
Mira is the quieter but razor‑sharp strategist of the trio, and her dolls lean into that mix of cool, composed idol and tech‑savvy demon tracker. Fashion‑wise, Mira figures often come with slightly edgier styling cooler tones, layered outfits, and accessories that hint at gadgets or talismans so the character feels different from a standard K‑pop main dancer doll.
In merchandising rundowns, Mira appears consistently alongside Rumi and Zoey in three‑packs and core assortments, which makes complete‑set collecting a big theme for fans rather than picking just one bias.
Retail previews for 2026 list Mira in multiple formats: standard fashion dolls in the 40–45 USD price band, mini Polly Pocket capsules around 8 USD, and appearances in crossover products like card games and board games.
This spread shows how seriously brands treat the character’s appeal; Mira is not just a supporting face, but part of the core brand identity that ties music, magic, and teamwork together across toys and licensed products.
Zoey
Zoey is the high‑energy wildcard of the Kpop demon hunters dolls, designed as the member who brings comic relief on screen and a burst of color on toy shelves.
Many Zoey dolls lean into brighter palettes, expressive facial sculpts, and poseable bodies so kids can stage exaggerated reactions, fight scenes, or over‑the‑top encore moments that match the character’s on‑screen personality.
In early November 2025 pre‑sales, Zoey sold as part of the same limited runs that vanished in two waves, which is why fans now track restock alerts closely instead of assuming these figures will always be available.
Zoey also shows up in wider 2026 product plans: Nerf tie‑ins, lightsticks, and possible game expansions that connect HUNTR/X battles to physical play, letting Zoey’s “chaotic” energy extend beyond a single doll box.
For parents and collectors choosing just one character to start with, Zoey often becomes the go‑to option for kids who enjoy more animated, playful heroes in their K‑pop and anime‑inspired collections.
Kpop Demon Hunters Dolls Price
Kpop Demon Hunters doll prices sit in a wide range, from premium collector pieces to more affordable toys.
As of Wednesday, January 28, 2026, the American Girl Rumi, Mira and Zoey dolls are listed at 165 dollars each in the United States, with preorders open and shipping expected around November 27, 2026.
On X, the account @ToonHive recently noted that the “KPop Demon Hunters” x American Girl dolls are now open for preorder, with each doll priced at 165 dollars and scheduled to ship on November 27th.
Mattel’s core fashion dolls (Rumi, Mira, Zoey and Jinu) are around 26.99 dollars, while singing fashion dolls are about 32.39 dollars and the deluxe “Battle Rumi” is about 53.99 dollars.
Smaller items, like the “For the Fans” packs, keychains, Little People sets and UNO Kpop Demon Hunters deck, mostly fall in the roughly 6 to 22 dollar band, giving families room to enjoy the theme without always committing to a high‑end collector price.
Disclaimer:
This is for general information and fan interest about Kpop Demon Hunters dolls, not official merchandising or investment advice. Release dates, prices, and availability can change by brand or region; always confirm with official retailers or announcements before making a purchase.
